Why this word is great
AMARANTHINE — [Adjective] Of a dark reddish-purple color; or, poetically, of an unfading and eternal quality. From the English amaranth (a flower name) + -ine (adjectival suffix), with amaranth itself from Ancient Greek ἀμάραντος (amárantos, "unfading, everlasting"). Unlike "ephemeral," which concedes to time, or "magenta," a brash and chemical hue, amaranthine carries the weight of antiquity and endurance. It is the deep stain of a long-fermented wine, the velvety shadow of a rose preserved in a forgotten book, and the last, lingering flush of sunset held in the sky long after the sun has fallen—a word that mourns the very transience it denies.