Why this word is great
ALLECT — [Verb] To allure or entice, especially by subtle or artful means. From the Latin allectare, a frequentative verb meaning 'to entice repeatedly', derived from allicere ('to allure, entice'), itself from ad- ('to') and lacere ('to lure, deceive'). Unlike 'attract,' which suggests a general magnetic draw, or 'coerce,' which implies compulsion by force, to allect is to conduct a quiet campaign of exquisite temptation. It is the glint of gold in a darkened room, the scent of rain on parched earth from a distant quarter, or the slow, deliberate smile that promises a secret the heart yearns to know—a quiet art of persuasion that makes the will a willing accomplice.