advertorial means an advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article. Lexicurio rates it Sui generis — a strength score of 90 out of 100.
advertorial is pronounced /ˌædvɚˈtɔɹi.əl/.
noun
- An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.“BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.”