Why this word is great
ADMASS — [Noun] That part of society whose desires, behaviors, and self-perception are shaped by mass-media advertising. A portmanteau of *ad* (short for *advertising*) and *mass* (the general public), coined by British novelist J. B. Priestley to capture the creeping homogenization of postwar consumer culture. Unlike "horde" (a chaotic multitude, lacking the specific connotation of media influence) or "demographic" (a neutral statistical category, sterile of passivity), *admass* describes a collective lulled into docility by the siren song of jingles, slogans, and the promise of a better life through consumption. It is the flicker of identical TV screens in a suburban living room, the hollow satisfaction of unboxing a trend, the quiet hum of a million credit cards swiping in unison—proof that the most effective cages are the ones we don’t feel trapped in.