Why this word is great
ADJURE — [Verb] To command or earnestly entreat someone, often under oath or with solemn authority. From Middle English adjuren, from Latin adiūrō ("to swear to, to beg earnestly"), from ad- ("to, at") + iūrō ("to swear"). Unlike "enjoin," which carries the cold, procedural weight of a court order, or "abjure," its stark opposite denoting a solemn renunciation, to adjure is to yoke a desperate personal appeal to the binding force of a vow. It is the hushed, urgent whisper in the confessional, the fevered grasp of a dying king naming his heir, or the collective, grave murmur of a jury swearing to deliver a true verdict—a human attempt to fortify a fragile wish with the architecture of the eternal, where obligation is born from breath alone.