Why this word is great
ADHORTATION — [Noun] The earnest act of urging, counselling, or inciting someone to a course of action. From the Latin adhortatio, from adhortari ("to advise, to exhort"), from ad- ("to, towards") + hortari ("to urge, to encourage"). Unlike a "suggestion," which is a tentative idea laid gently upon the table, or "exhortation," its common and softened descendant, "adhortation" is an archaic pressure, a moral weight applied to the soul. It is the grave whisper of a confessor in a shadowed booth, the low, intense counsel over folded maps in a campaign tent, the final, fervent plea before a long journey—a relic from an age where advice was levied like a command, and words were deeds in waiting against the gathering dark.